HG·STUDIO עב

HG Studio · Hanoch Gotovski

Welcome to HG Studio: custom web design and development studio

Websites, ad films and smart systems for businesses. Every detail built by hand, point by point, so your site works for you even when you’re closed.

Hanoch Gotovski · Israel · Available for projects · 2026

The night shift

What your site does
while you’re closed.
One night, three customers and three real sites I built. The scenes were made with AI; the phone screens are real.

  1. 19:00. At seven, the business closes.

    The shutter comes down and the phone goes in a pocket. Your customers don’t go to bed at seven.

    Made with AI
  2. 23:41. Someone is planning an event.

    She picks 250 guests and sees exactly how much falafel and pita she needs. The request reaches Nissim on WhatsApp, already organized, without waiting for morning.

    How it was built for 4X4 Catering
    Made with AI
    Real screen · 4X4 Catering
  3. 02:17. Someone asks, and gets an answer.

    After a night shift he asks about dark spots. Rotem’s assistant answers from the site’s own content and offers to book an appointment.

    How it was built for Rotem Gotovski
    Made with AI
    Real screen · Rotem Gotovski
  4. 06:30. A dad checks where his kid stands.

    Before everyone is up, he runs a one-minute level check. The result, with the topics to work on, goes to Racheli on WhatsApp.

    How it was built for Racheli Hornstein
    Made with AI
    Real screen · Racheli Hornstein
  5. 07:30. By morning, the messages are waiting.

    Three organized requests, with every detail. None of them came in during opening hours.

    A site like this for your business
    Made with AI

Work that works.Six real businesses, and what the site does for each of them.

Before and after, in numbers. Measured on the sites themselves

  • 480KB → 20KBJavaScript in the Allenbis store
  • 260ms → 75msUntil the store shows on screen
  • 5.6px → 15.2pxText size on phones, S. Gotovski
  • 7 → 0Browser errors, S. Gotovski
See the full comparison, with the old sites

All the work, films and designsThe portfolio also has “Elef”, “HG Fragrance” and “Yesod”: three fictional brands I built as demos.

Ani Gibor.

A platform I built from scratch: parents send one photo from their phone, and their child becomes the hero of an animated birthday film, with their name, their age and a message from mom and dad. Site, ordering, payment and production, all in one place.

10 worlds · a one or two minute film · ready in 5 business days

Services.A site built around your business, and the systems that make it work.

  1. Presence

    For freelancers, a product launch or a campaign. One page that does all the work.

    Live within a week

    A business card that works for you even at night: visitors understand in seconds what you do, and tap WhatsApp.

    • A custom-designed landing page, up to six sections
    • Fully mobile-ready and fast to load
    • Subtle motion and scroll animation
    • WhatsApp, call and a contact form that lands in your inbox
    • Titles and descriptions for Google, plus Search Console
    • A branded share image for WhatsApp and Facebook
    • Accessibility adjustments and an accessibility menu
    • One month of support after launch
    Start with Presence
  2. Recommended

    Business

    For a business that wants a full site that brings in leads, and that you can update yourself.

    Live within two weeks

    The site works for you like a salesperson: it explains, persuades, shows up on Google and tracks every lead, so you know what works.

    Everything in Presence, plus:

    • Up to eight pages: home, about, services, work, testimonials, contact
    • A content manager: update text, images and prices yourself
    • One system of your choice: bookings, a smart order form, a catalog or a blog
    • SEO on every page, business markup for Google and a sitemap
    • Google Business Profile setup
    • Lead tracking: every WhatsApp tap, call and form
    • A motion language tailored to the brand
    • Migration from your old site with redirects, without losing your place on Google
    Start with Business
  3. Signature

    For a brand that wants to be remembered. A flagship site with an experience built just for you.

    Live within two weeks

    A site built so customers want to send it to friends, and that positions you as a premium brand before the first conversation.

    Everything in Business, plus:

    • A unique concept and art direction, from sketch to motion
    • 3D or an interactive simulation, like the one built for S. Gotovski
    • Studio-grade images and video, made with AI
    • An online store or a custom system, including payments
    • An AI customer concierge that answers from your own content
    • Two languages
    • Advanced speed optimization, even with every effect
    • Three months of support after launch
    Start with Signature
Compare the packages in full
Comparison of the Presence, Business and Signature packages
PresenceBusinessSignature
The basics
Time to launchUp to a weekUp to two weeksUp to two weeks
ScopeOne pageUp to 8 pagesUp to 8 pages
Custom design and code from scratch, no templateIncludedIncludedIncluded
Fully mobile-ready and fastIncludedIncludedIncluded
WhatsApp, call and contact formIncludedIncludedIncluded
Accessibility and an accessibility menuIncludedIncludedIncluded
Branded share imageIncludedIncludedIncluded
Support after launch1 month1 month3 months
Growth
Motion and animationSubtleOn-brandFull concept
Update content and prices yourselfNot includedIncludedIncluded
A system of your choice: bookings, orders, catalog or blogNot includedIncludedIncluded
SEO and Google Business ProfileBasicIncludedIncluded
Tracking every lead from the siteNot includedIncludedIncluded
Moving from an old site without losing GoogleNot includedIncludedIncluded
Experience
3D or an interactive simulationNot includedNot includedIncluded
Studio-grade images and videoNot includedNot includedIncluded
Online store or custom system, with paymentsNot includedNot includedIncluded
AI customer conciergeNot includedNot includedIncluded
Two languagesNot includedNot includedIncluded

Already have a site?

An upgrade instead of starting over: redesign, speed, mobile and Google, on the site and content you already have. Like the "before / after" example in the portfolio.

Get your site reviewed

A business that makes waves.We set up and run your Instagram and Facebook: content, AI commercials, shoot days and paid ads. So customers get to know you, and message you.

Launch

One-off · up to two weeks

For a business that is new to social, or whose pages no longer represent it.

  • An audit of your pages and three competitors: what works, and what is missing
  • Instagram and Facebook set up or rebuilt: name, bio, WhatsApp and call buttons
  • A social design kit: post and Stories templates, and highlight covers
  • The first nine posts, and one AI commercial to open with
  • A tidy ad account, pixel and lead tracking from the site
  • A content plan for the first month
Start with Launch

Steady

Every month

Your pages stay alive every week, without you having to think about it.

Launch included, and every month:

  • A monthly content plan you approve before anything goes live
  • Reels, posts and carousels every week, plus regular Stories
  • One AI commercial a month, cut for Reels and the feed
  • Publishing and scheduling on Instagram and Facebook, and TikTok when it fits
  • Replies to comments and messages, and an auto-reply that sends leads to WhatsApp
  • Your Google Business profile: updates, photos and review replies
  • A monthly report: reach, messages and leads that came from social
Start with Steady

Full

Every month

When you want the phone to ring: content, shoots and paid ads in one pair of hands.

Everything in Steady, plus:

  • Meta paid ads management: audiences, ads, budget and tracking. The ad budget is paid directly to the platform
  • A shoot day at your business: real photos and video of the place, the people and the products
  • Two AI commercials a month, plus short cuts for ads
  • A landing page for every paid campaign, with lead tracking
  • WhatsApp messages to customers who opted in
  • A working session every month: what worked, and what we change
Start with Full

Systems and add-ons.Everything you can plug into your site, with any package. Pick a category and watch the systems work.

Already working at: 4X4 Catering · Allenbis

Already working at: Rotem Gotovski · Racheli Hornstein

Already working at: Rotem Gotovski · S. Gotovski · Ani Gibor

Already working at: AMS · the articles on this site

In the demo brands I built: Elef · HG Fragrance

After launch.Your site stays fast, secure and up to date. You run the business.

Calm

  • Fast hosting with an SSL certificate
  • Backups and security updates
  • Uptime monitoring: if the site goes down, I know first
  • Up to an hour of changes a month
Add Calm care

Growth

Everything in Calm, plus:

  • Up to four hours of changes and additions
  • A monthly report: visits, leads and Google ranking
  • Ongoing SEO improvements
  • A new page or article every month
Add Growth care

How much time does it take you?A quick sum: how many hours a month go into work a system could do for you.

Change the numbers to fit your business. Everything is calculated in your browser, and nothing is sent anywhere.

Leads and questionsAI agent and CRM
10
15
Appointments and meetingsAppointment booking
8
5
Price quotesQuote builder
4
30

Estimate

0 hours a month

Out of about 0 hours a month that go into leads, scheduling and quotes today.

This is an estimate based on the numbers you entered, not a promise. On a call we will check what you can really hand over to a system.

Add this to my request

Questions people ask before we start.

Didn’t find your answer? Write to me, or ask the digital advisor in the corner of the screen.

Who actually builds the site?

I do, Hanoch Gotovski. HG Studio is a one-person studio: I design, write the code and produce the videos myself, and you talk to me directly from the first call until after the site is live.

What happens after I send a message?

It comes straight to me, and I answer it myself, not a bot or a call center. We set up a short intro call, and then you get a written proposal with a fixed price and a timeline. No commitment.

What does the "Made with AI" label mean?

Some of the images and videos on this site were made with AI, and they are labeled. The screens of client work are real and shown as they are.

Why are there no prices on the site?

Because every business needs something different. After a short call you get a written proposal with a fixed price and a timeline, and what the proposal says is what you pay. No surprises.

How long until the site is live?

A landing page (Presence) goes live within a week at most. A full site (Business or Signature) goes live within two weeks at most, from our call to launch.

Who owns the site in the end?

You do. The site, the code, the domain and the content all belong to you.

My site is on Wix or WordPress. Will I lose my place on Google?

You shouldn’t. The content moves over, and every old address Google knows is redirected to the matching page on the new site. The move is included in the Business package.

Can I update the site myself?

Yes. The Business and Signature packages include a content system where you update text, images and prices yourself.

Do I have to write all the text myself?

No. You can bring existing text, or I can write it in your business’s voice. Marketing copywriting is an add-on that works with any package.

What happens after launch?

Support is included: one month with Presence and Business, three months with Signature. After that you can continue with the Quiet plan (hosting, backups, monitoring and up to an hour of changes a month) or the Growth plan (up to four hours a month, a monthly report and SEO improvements).

Will the site be accessible?

Yes. Accessibility adjustments and an accessibility menu are included in every package.

Let's build.

Four short questions, and you get a recommendation for what your business needs, plus a ready-made WhatsApp message to me. No long forms.

+972 54-552-2053WhatsAppboss@hgpro.io

  1. A short callWe work out what the business needs. I answer myself.
  2. A written proposal, fixed priceWith a timeline, before anything starts.
  3. Design and buildI design and build everything, and you see every stage.
  4. Live, and measuredWithin two weeks at most. We see what works, and improve it.
What kind of business do you have?
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