HG·STUDIO עב
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Six websites.
Six languages.

Each site is built around one business, in a language of its own. Click a screen to read the full story.

Projects

  1. gotovski.co.il
    The S. Gotovski home page, top to bottom
    S. Gotovski logo

    S. Gotovski

    Fuel infrastructure since 1972

    Redesign and rebuild · Hebrew / English

    Try the live simulation
  2. ams · Aviv Moshe Shadmon
    The AMS home page, Thai boxing
    AMS logo

    AMS

    Thai boxing and personal training

    Full site · real motion, content and SEO

  3. allenbis.co.il
    The Allenbis store, product catalog
    Allenbis logo

    Allenbis

    Drinks, snacks and everything in between, to your door

    Existing store, made better · 24× less JavaScript

  4. Rotem Gotovski · Clinic
    Rotem Gotovski's clinic website
    Rotem Gotovski logo

    Rotem Gotovski

    Therapeutic cosmetics clinic

    Site, store and personal assistant · treatments by goal

  5. 4X4 Catering
    Nissim Sharon's 4X4 Catering website
    4X4 Catering logo

    4X4 Catering

    Falafel and sabich for events, anywhere, any time

    New site · a street stall with a quote builder

  6. rachelimath
    Racheli Hornstein's math lessons website
    Racheli Hornstein logo

    Racheli Hornstein

    Private math lessons on Zoom

    New site · a graph-paper notebook

  7. hgpro.io/elef
    The Elef olive oil brand site, top to bottom
    The Elef logo

    Elef

    Olive oil from the Galilee · a fictional brand

    Concept project · brand site and film

  8. github.io/perfume
    The HG Fragrance flagship site, top to bottom
    The HG Fragrance logo

    HG Fragrance

    A house of men’s fragrance · a fictional brand

    Concept project · flagship site and shop

  9. github.io/mashkanta
    The Yesod mortgage advisor demo site, top to bottom
    The Yesod logo

    Yesod

    Mortgage advisor · demo site, fictional brand

    Demo for a prospective client · live calculators

Ani Gibor.
Your child, in the lead role.

This isn’t a brochure site. It’s a complete product I designed and built from scratch: parents pick one of ten worlds and send one photo from their phone, and their child becomes a 3D animated character who looks just like them. The film comes with their name, their age and a message from the parents, ready to screen at the party. The site, ordering, payment and the film production line all work together, built by one pair of hands.

  • One photo becomes a character who stays the same through the whole film
  • 10 worlds, each with a narrated trailer and music
  • Ready in 5 business days, or in 48 hours with express delivery
The Mission to the Cake MoonNarrated trailer, in Hebrew · 0:30
Photo to characterThe curls, the smile and the look stay
Visit Ani Gibor

The children in the examples were generated with AI.

Power outage.
In real time.

From the S. Gotovski site: a data center in 3D. Press the red button, the grid goes down, and the generators start up on the fuel system. It's not a video. It's a live simulation you can play with.

  • 3D with advanced lighting and shadows
  • The sound of a generator starting
  • Hebrew and English, works on phones too
gotovski.co.il · live simulation
Simulation of a data center with generators and a fuel system
Open full screen

A building not yet built.
Already open for a tour.

Two video tours I created with AI for a residential project in pre-sales, from the renderings and the floor plan. Outside: the building, the marina and the roof. Inside: one continuous walk through every room of an apartment, from the entrance to the terrace. Buyers see the home before a single wall stands.

  • Built from still renderings and the floor plan
  • No film crew, no drone, no studio
  • For pre-sale projects, properties and hotels
OutsideThe building, marina, pool and roof · 0:51
InsideEvery room of the apartment, in one take · 1:47

AI rendering: furniture, materials and the transitions between rooms are conceptual.

TV-grade commercials.
Not a single shoot day.

Three commercials I produced from scratch with AI: script, consistent characters, cinematography, an edit cut to the music and voiceover. Elef is a cinematic spot for olive oil from the Galilee, from the harvest to a drop on warm bread. HG is a 20-second fragrance spot: a man, a rainy night in the city, and a scent that stays in the room after he leaves. Scent Check is a 12-second vertical reel for social: three HG looks, and you pick one. Below them, two ads for HG Studio itself: vertical, for Reels, with real screens from client sites.

  • Script, shots, edit and sound in one pair of hands
  • No actors, no location and no crew
  • Short cuts for social: 15 and 6 seconds
Elef · Galilee olive oilCinematic spot for a fictional brand · 1:00
HG · UnforgettableFragrance commercial · 0:20
HG · Scent CheckVertical reel for social · 0:12

Made entirely with AI, with no real filming.

And the studio's own ads

A website that doesn't close at sevenVertical ad for Reels · 0:32
The business closes at seven. The website? No.Presenter ad for Reels · 0:21

The scenes, characters and voices were made with AI. The website screens in the ads are real. In Hebrew, with English subtitles.

GLUCKSKI · a ski apparel ad

GLUCKSKIVertical ad for Reels · 0:30

The riders, the mountains and the clothing were made with AI. The store screens are a demo I designed for the brand, and the soundtrack was produced in the studio.

HG Fragrance · every film from the campaign

Eleven short ads I produced for the fictional fragrance house, vertical for Reels and Stories: action, fashion and creator-style content. All made with AI. The films page on the HG site (opens in a new tab) ↗

The fallReel · 0:19
The collisionReel · sound · 0:11
The entranceReel · sound · 0:13
One sprayReel · sound · 0:12
The bagReel · sound · 0:12
The editReel · sound · 0:13
FlashReel · 0:08
The four seasonsReel · 0:13
After darkReel · 0:08
By the fireReel · 0:05
The towerReel · 0:04

Same store.
Different site.

Allenbis was already selling online. What it lacked was a site that doesn't keep customers waiting. Same catalog, same prices, everything new under the hood.

JavaScript
480KB 20KB
Data on first load
950KB 365KB
Server requests
32 19
First paint
260ms 75ms
Allenbis before: the original site Allenbis after: the new site Before After

Same company.
A site for today.

S. Gotovski has been building fuel stations since 1972. The previous site is still online, so you can compare for yourself: the previous site next to the new site.

Text size on a phone
5.6px 15.2px
Files loaded without encryption
23 0
Browser errors
7 0
Languages
1 2
  • Google showed the title "A new WordPress site in Hebrew", the text that ships with the theme. Today: "S. Gotovski Ltd. | Fuel infrastructure since 1972".
  • The previous site ran on WordPress 3.3.2 from 2012 and was never adapted to phones: a phone shows the full desktop width and the text shrinks. The new one is written from scratch and fits every screen.
  • New: English, a live simulation of a power outage in a data center, and a 360° tour of a generator farm.

Measured on 14.10.2026 on both sites, in Chrome on a phone-size screen.

Gotovski before: the previous site on a phone, shrunk to desktop width Gotovski after: the new site on a phone Before After

From line
to motion.

  1. Sketch

    We get to know the business, the customer and the moment they decide. Line before color.

  2. Structure

    Hierarchy, reading path and grid. What you see first, what comes second, and where you click.

  3. Material

    Type, color and photography, chosen for this business alone.

  4. Motion

    The site wakes up. Every movement explains something, and nothing moves just because it can.

Sketch

Let's build.

See something you like? Tell me about your business. The next site in this portfolio could be yours.

Build your site Packages and pricing

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